Who’s calling? It’s probably your customer, technician or even a product manufacturer. While these groups are most likely to call PMPs, sometimes people—like news media—also want the expert’s opinion on tips for pest trends, updates on seasonal conditions or reactions to pest outbreaks. And that means local media opportunities for you and your company.
Last month, we walked through working with the media and best practices for dealing with reporters. Do you think you have a story to tell? Asking yourself if it’s newsworthy will increase your chance of coverage and placement in the media. Six Tips in Answering, “Do I have a story to tell?”