Six Tips—Creating Your News Story

Last month, we walked through working with the media and best practices for dealing with reporters. Do you think you have a story to tell? Asking yourself if it’s newsworthy will increase your chance of coverage and placement in the media.

Six Tips in Answering, “Do I have a story to tell?”

Consequence

Does your story impact a lot of people? The more people it impacts, the greater effect it could have and the more likely the media are to speak with you.

Timeliness

How timely is it? News is “perishable.” Journalists and reporters want to cover news that happened within the last 24-hours or in the case of monthly trade publications, within the last month. Reporters and editors will always evaluate the news value of a potential story by its timeliness.

Proximity

Is the story relevant to your audiences’ geographic location? Stories should be targeted to your audience.

Prominence

The more important the organization, the project or the individuals, the more news value the story has.

Uniqueness

Is your story the first of its kind or unlike any other? If so, the story is more newsworthy because it’s unique.

Human interest

Media are more interested in stories with a lot of potential to arouse emotions: hate, compassion, sympathy, curiosity, admiration, etc. Stories that are bizarre, novel, extraordinary, suspenseful, and sensational are also of interest. People like drama.

Ask yourself these six questions to better determine if your story is newsworthy and something reporters care about. And remember, if you can’t answer “yes” to each question, that’s okay. Be creative with your storytelling.

Help your news story get heard

A couple weeks ago, we outlined what stories are newsworthy. Are you ready to share your story?

Developing a news hook can improve interest. What story elements will grab readers’ attention? Follow three steps:

  • Chose the Right Outlet
  • Target your story to media who are most likely to cover your idea.
  • Get Familiar with Outlet
  • Review past issues/broadcasts of the media outlet you’d like to share your story with.
  • Consume Information & Act
  • Stay abreast of current events to call attention to your topic.
  • Craft your story and share. Next week we’ll discuss media relation tools.

Written by Santi Leone

Santi Leone

Santi Leone is an expert in the field of pest control and lawn care. Customers thank Santi for their conscientiousness, and the number of completed works is growing rapidly. He is married, has a higher education, has 3 children.